Rotating Equipment
Our Rotating Equipment platform covers a range of product segments and process equipment including:
- Pumps
- Compressors
- Gas turbines
- Gas and diesel generators
- Valves
- Heat exchangers
Our clients are typically large OEM manufacturers that sell these products into a broad set of sectors: power generation, oil and gas, water treatment, petrochemicals, process industries and rental amongst others.
Example client engagements
- Developing a pricing strategy for a pump OEM based on understanding customer requirements and the OEM’s value proposition relative to its peers.
- Developing a targeted market entry strategy for an OEM to enter a market segment dominated by two players. Involved identifying unmet customer needs and under-served market segments.
- Mapping out the universe of applications within a given pressure, flow rate and power parameter set for a specialized provider of rotating equipment. Helped to define and prioritize focus segments and acquisition targets.
- Helping a compressor OEM dominate in a selected number of niches to expand into adjacent sectors and applications through in-depth understanding of customer applications and opportunity sizing and prioritization.
- Helping a control valve OEM to understand their competitive position, attractive target segments and how to optimize their go-to-market strategy.
- Developing a full service strategy for an OEM based on understanding customers’ propensity to outsource such services and use of OEMs versus pirates.
- Helping a rental provider of compressors understand key trends in the market with respect to electric vs diesel and 100% oil free vs 99% oil free.
- Helping a pump OEM understand key trends in the HVAC market and opportunities and threats presented to the hydronics industry.
- Quantifying the market size and competitive environment for sanitary pumps in SE Asia and optimizing the go-to-market strategy.
- Helping a heat exchanger manufacturer develop a targeted strategy by sector, application and geographies.